Adrián Padilla
PhD in Audiovisual Communication and Advertising
Academic & Professional Experience
Full time Lecturer2024 – 2026
Departament de Periodime i Comunicació Audiovisual
Universitat Autònoma de Barcelona (UAB)
Universitat Autònoma de Barcelona (UAB)
Full-time Professor 2024 – 2026
Euncet Business School
Affiliated Researcher Jan 2026 – Sept 2026
Dpt. Comunicació Audiovisual i Publicitat
Universitat Autònoma de Barcelona (UAB)
Universitat Autònoma de Barcelona (UAB)
Associated Professor2020 – 2024
Universitat Autònoma de Barcelona (UAB)
Master Degree Program Coordinator 2020 – 2024
Universitat Autònoma de Barcelona (UAB)
Coordinator of the MA in Communication and Digital Marketing
part-time Professor 2018 – 2024
Euncet Business School
Senior Research Support Technician 2016 – 2024
Universitat Autònoma de Barcelona (UAB)
SEO / SEM Specialist & Freelance Consultant 2016 – 2018
SEO / SEM Marketing Specialist 2015 – 2016
AT-LanguageSolutions
Digital Marketing Manager 2014 – 2015
UAB
Education
PhD in Audiovisual Communication and Advertising 2022
Universitat Autònoma de Barcelona (UAB)
MA in Communication and Digital Marketing 2015
Universitat Autònoma de Barcelona (UAB)
BA in Journalism 2013
Universitat Autònoma de Barcelona (UAB)
Selected Publications
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Padilla, A. (2026). YouTube Content Creators and AI Imaginaries: Shaping Public Perceptions of Artificial Intelligence. Communication & Society.
https://doi.org/10.15581/003.39.1.023 -
Padilla, A. (2026). Networks beyond the links: Methodological challenges in mapping YouTube communities. First Monday, 31(1).
https://doi.org/10.5210/fm.v31i1.14633 -
Rieder, B., Padilla, A. & Coromina, Ò. (2025). Forgetful by design? A critical audit of YouTube’s search API for academic research. Information, Communication & Society, 1–20.
https://doi.org/10.1080/1369118X.2025.2591767 -
Padilla, A., Coromina, Ò. & Prado, E. (2025). "Trusted Media” on YouTube: volume and visibility of public media in search results. Revista Latina de Comunicación Social, 83, 01-17.
https://www.doi.org/10.4185/RLCS-2025-2336 -
Padilla, A. (2025). The Shrinking Creator Economy: Inequality and Impoverishment of the Hispanic Twitch Ecosystem. OSF Preprint.
https://doi.org/10.31235/osf.io/gef2q_v1 -
Padilla, A. (2023). YouTube disinformation analysis: Volume, visibility and choice in search results. UAB (Doctoral Thesis).
https://tdx.cat/handle/10803/688436 -
Coromina, Ò. & Padilla, A. (2022). “Hands On”: incorporating data sprints and digital methods in digital marketing teaching. Digitos: revista de comunicación digital, 1(8), 51-66.
https://doi.org/10.7203/drdcd.v1i8.243 -
Padilla, A. & Navarro, C. (2022). Audiences and streamers on Twitch: Consumption and production patterns in the Spanish-speaking world. Quaderns del CAC, 25 (48), 67-77.
https://doi.org/10.34810/qcac48id406109 -
Padilla, A. & Coromina, C. (2022). How to Study YouTube With API-Based Methods. SAGE Research Methods: Doing Research Online.
https://doi.org/10.4135/9781529609417 -
Coromina, Ò. & Padilla, A. (2019). Reconstructing memory narratives on Facebook with digital Methods. Culture & History Digital Journal, 7 (2), 014.
https://doi.org/10.3989/chdj.2018.014 -
Coromina, Ò., Prado, E. & Padilla, A. (2018). The grammatization of emotions on Facebook in the elections to the Parliament of Catalonia 2017. El profesional de la información, 27 (5), 1004-1011.
https://doi.org/10.3145/epi.2018.sep.05 -
Coromina, Ò. & Padilla, A. (2018). Análisis de las desinformaciones del referéndum del 1 de octubre detectadas por Maldito Bulo. Quaderns del CAC, 21(44).
https://doi.org/10.34810/qcac44id404960